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clinical insights » IdentiGEN - DNA TraceBack

DNA-based food traceability may improve user and consumer trust

Food consumers are changing their purchasing behavior – many demoscopic investigations show they care about where their food comes from, how it's sourced, and they choose sustainable food.  IdentiGEN is the first company in the world to develop and deliver DNA traceability on an industrial scale. DNA technology is used to anticipate and meet the changing needs of food retailers, processors, producers and consumers worldwide. Its signature product, DNA TraceBack®, helps safeguard and strengthen the integrity of the supply chain for meat, poultry and seafood products thanks to the world’s most accurate and precise traceability platform.


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